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By Bobette Kyle A marketing tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn’t. Large companies pay advertising agencies a lot of money to develop tag lines for their companies and brands. Many companies, however, do not have a large enough budget to hire an advertising agency. If you belong to one of these small budget businesses, do not despair. With some creativity and persistence, you can develop your own tag line. First, decide what you want to communicate with your tag line. If you have a positioning statement and/or unique selling proposition, write them down. Your tag line should reinforce them. Ask yourself these questions. 1) Who are your customers? 2) What benefits do you give your customers? 3) What feelings do you want to evoke in your customers? 4) What action are you trying to generate from your customers? 5) How are you different from your competition? Try to get one or more of these across in your tag. Second, prepare to brainstorm tag line options. Gather tag lines from other companies and brands. Look in other categories besides your own and try to find tag lines from both large and small companies. As you find tag lines, write them on index cards or individual slips of paper. You will be mixing and matching them and pairing them with unrelated items as you brainstorm. Pay attention to the words used, how they are put together, and which of the above questions they address. By doing this, you are more likely to come up with a unique angle for your own tag line. NOTE: You are looking at others’ tag lines only to spark ideas. Do not plagiarize. You must come up with your own, original tag line. To find tag lines, look around. You may find them anywhere there are advertisements, packaging, or logos. Look in cupboards, around desks, in magazines, on TV/radio commercials, in print advertisements, and on Web sites. To get you started, here are some tag lines I found in only a few minutes: - hp - “invent” - Craftsman - “Makes anything possible.” - Kenmore - “Solid as Sears.” - Hersheys.com - “The sweetest site on the Web.” - WebSiteMarketingPlan.com - “Marketing Plan and Web Promotion Strategy.” - Marketing Best Practices - “The Web’s leading small business marketing newsletter.” - Nike - “Just do it.” - TLC - “Life Unscripted.” - Surprise by Design TV show - “We’re not just changing rooms. We’re changing lives.” - Schnucks (Midwest Grocer) - “We make it easy.” - Berry Burst Cheerios - “Naturally sweetened whole grain oat cereal with real berries.” - Altoids - “Curiously strong peppermints.” - The Name Stormers - “Company and Brand Name Development.” Find your competitors’ tag lines - look at them and strive to be better and different. Gather together books to help you come up with different ways to phrase similar ideas. My favorite is “Word Menu.” Others likely to be of help are “The Describer’s Dictionary” and “Twenty-First Century Synonym and Antonym Finder.” Third, brainstorm. This works best if you can get a small group together, but can also be done solo. Set up a place with a lot of writing space - use dry erase boards, easels with big paper pads, note cards, etc. Go through your props. Look up words or concepts in the books. Rearrange your various props so you can look at them in different ways. Write down *everything* that comes to mind and all the new ideas each phrase sparks. They do not have to make sense. You want a large number of ideas. Fourth, consolidate your list. After brainstorming, go through all of your ideas. Pull out those few you think have the best potential. Try to reduce longer ones to fewer words. Fifth, choose the one best tag line. You should be left with a short list of possibilities. To pick the single best tag line, get others’ opinions. If you have some funds budgeted, work with a market research firm to test the tag lines with your customers. You can also conduct informal research. Set up a free survey at SurveyMonkey.com and encourage people to take the survey. If you have direct contact with customers, ask them what they think. Give them an incentive to help you, such as a discount or small freebie. When you are done, you will have a tag line that will help your business thrive. About the Author Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network http://www.WebSiteMarketingPlan.com and author of the marketing plan and Web promotion book “How Much For Just the Spider? Strategic Website Marketing For Small Budget Business, howmuchforspider.com/TOC.htm . Copyright 2003, 2004 Bobette Kyle. All rights reserved. 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By Oliver Turner There are several types of tanning beds and tanning bed products available in the market which can offer you that healthy golden glowing skin. Tanning Bed Lotions Using tanning bed lotions are one of easiest and convenient ways for sunless tanning. Tanning bed lotions helps you to get the perfect shade of bronze to your skin. But the real trick to effective and healthy sunless tanning is to finding out the best tanning bed lotions which can give you that healthy golden glowing skin. While selecting tanning bed lotions you need to be careful to select tanning bed lotions which contain moisturizers, cocoa butter or aloe vera. This is important as tanning bed lotions which lacks these ingredients can result in drying out of the skin. Tanning bed lotions can be applied on a consistent basis to keep your skin healthy as you tan. For those people who used to burn easily can apply a thicker coat of tanning bed lotions for the initial few visits in the salon. By using more tanning lotion, one can reduce the effects of burning or peeling. As the skin type and pigment level of one person differs from the other, it is always a good option to first try out various indoor tanning bed lotions to find the one which best suits ones skin. Tanning bed lotions can be purchased from beauty salons or other stores. Tanning Bed Lamps Tanning bed lamps are designed in similar manner to general lighting low-pressure florescent lamps. The major difference between the two types is the phosphor used. The phosphor used in a tanning bed lamp allows UVA and UVB rays to be emitted at controlled levels. The latest tanning bed lamps available in the stores are great at delivering a golden bronze tan for your skin. The lamps are designed so as to work quickly as well. Tanning bed lamps also helps to reduce your exposure to the harmful UV rays. There are several types of tanning beds and tanning bed products available in the market. Many of them are designed to be used in home while several others are designed for commercial and tanning parlors. Before purchasing tanning bed lotions, tanning bed lamps, or any other tanning bed products, it is advisable to shop around and compare the latest models available in the stores. This is very important as the technology used in tanning bed products is constantly changing; so it is the responsibility of the customers to keep up with the technology and changing tanning bed products to achieve the best possible results. We offer the best sunless tanning source. Check it out on Tanning bed lotions reviewed and other sunless tanning products info. All about sunless tanning on LeanderNet - http://www.leandernet.com Article Source: http://EzineArticles.com/?expert=Oliver_Turner http://EzineArticles.com/?All-about-Tanning-Bed-Lotions,-Tanning-Bed-Lamps,-and-other-Tanning-Bed-Products&id=199761 fioricet rx online blog buy fioricet trackback url pharmacy fioricet fioricet migraine

By Andrew M. Lawrence Garden birds are not just about looking nice while hanging from your bird feeders, they actually provide a vital role. If you are a keen gardener then you may already have bird feeders in your garden to attract your local bird-life, but if you dont here are some good reasons why you should. If you are a keen rose grower or maybe enjoy the produce of your vegetable plot then you will know how difficult it is to keep away the pests. You can be sure that whatever is your favourite plant in your garden there is a bug or beetle around making life difficult. You could use pesticides and chemicals to rid you of these pests but I think we are all aware of the ecological effects of chemicals in our environment and especially if you are growing veg or fruit you will want them as natural as possible to get that home grown taste. By now you will have probably worked out where Im going with this, its easy to take garden birds for granted but if you can make your garden a comfortable place for them to be, to feed, to rest and to play they will pay you back by eating every bug and beetle they can find. Now you may think that if you use bird feeders they will ignore the natural food and keep to the nuts and suet, but you would be surprised, once you have created a haven for your garden birds they will be spending a good deal of time there and that includes hopping about and doing bird type things, which includes hunting for bugs amongst the beds and bushes, its their natural behaviour and so the more birds you have in your garden the more effective they will be at keeping the pests down. Other Useful Jobs Its not just pest control that the local bird life are skilled at, there are plenty of other jobs they will do for you while they are in your garden. Im sure at some stage you will have seen a finch hopping about on your lawn pecking at the ground and rooting for worms, a big garden worm is a tasty meal for birds and they are always keen to find them, well, once again they are helping us out, by pecking and rooting around on the grass they are aerating the top surface of the grass which will aid growth of your lawn and help it remain healthy and green. The next job your garden birds will help you with is re-seeding of plants, this may not be an exact science but if you are a fan of a natural garden then they will be a useful and completely natural way of distributing the seeds of your favourite plants around the garden at just the right time of year, if can be a great surprise when you see where it turns up next year. This works when the birds are eating the berries and seed pods of the plants in your garden. They arent the most careful of eaters and will clean themselves after a meal, when they do this they wipe their beak on a branch allowing the left over seeds to fall back to the earth and re-seed. The other natural method of seed distribution happens when they finally go to the toilet, not all the seeds will have been digested and the bird deposit will provide perfect nutrients to get the seeds off to a great start in the soil where they fell. So you get all these jobs done for you by simply inviting your local neighbourhood birds into your garden. So get those bird feeders up, make or buy a bird bath for them and help them to help you this year in your garden, they will thank you for it! If you thought that was a great article just wait until you see GardeningYear.com It’s jam packed with great gardening guides and ideas. Hey… are you still reading this? Why are you not over at GardeningYear yet??? Thanks for reading my article. http://www.bird-feeders.gardeningyear.com Article Source: http://EzineArticles.com/?expert=Andrew_M._Lawrence http://EzineArticles.com/?Why-You-Need-Birds-in-Your-Garden&id=389073 buy xenical price xenical online xenical pharmacy xenical

By [http://ezinearticles.com/?expert=Tim_Gorman]Tim Gorman If you are generally responsible and have a relative level of financial security, payday loans can be a great way to meet those tough deadlines and keep yourself out of trouble. The process of finding the right payday loan however can be rather complicated and is usually worsened by the fact that when you need one you need it fast and dont have a lot of time to mess around looking. This article will attempt to offer some tips on applying for and obtaining a payday loan. Before you start out looking for a payday loan you will want to have a plan either written or at least in your mind of exactly how much money you need to borrow and exactly when and how you are going to be paying the money back. Because payday loans happen over such a short period of time it is easy for things to go wrong and to find yourself in more trouble after the loan than before you started. Remember a payday loan is just that, an advance on your pay day. Dont overstretch yourself because you can, borrow only what is absolutely necessary. Next you will need to apply for a loan. There are many ways you can do this through various finance companies. If you are technically inclined, the best way to do this is over the worldwide web. Certain websites give you the ability to assess the features and benefits of a multitude of loans all from the one location so that you can quickly determine which will be the best loan for you. They will even let you fill out the payday loan application form online in many cases. While comparing your online lenders here are a few important points to consider: Interest rates. Although interest rates will only play a small part since the money will be quickly returned, interest rates on short term loans can be extremely high, in some cases up to 30%. Also you should inquire as to the penalty for late repayment as some companies will not only charge interest but a penalty fee if the loan time is exceeded. This brings us to the application part of your payday loan. You will generally be required to provide proof of employment which is best done with a payslip from your employer. If you can provide a number of payslips along with one from the same employer at a far previous date you will prove well that your income has been consistent and is reliable. Credit checks usually wont be done but a recommendation from an employer might also go along way. If you can approach payday loans with the right mindset they can be a valuable asset. In the same way if you intend on using them as a frequent and relied upon source of finance you will no doubt find yourself in trouble soon. For more helpful information and tips on quickly obtaining an [http://www.fast-online-payday-loans.info/Articles/Online_Payday_Loans.php]online payday loan try visiting [http://www.fast-online-payday-loans.info/]Fast-Online-Payday-Loans.info where you will easily find resources covering fax payday loans, no fax payday loans, payday loan stores and [http://www.fast-online-payday-loans.info/Articles/Instant_Payday_Loan.php]instant payday loans Article Source: http://EzineArticles.com/?expert=Tim_Gorman http://EzineArticles.com/?Helpful-Tips-And-Advice-On-Applying-For-And-Obtaining-A-Payday-Loan&id=334490 daddy daughter sex stories real father fucking daughter sex anal free teen personals

By Jon Stout At any given time, over 40% of women report being on a diet to lose weight. Many people are constantly looking for ways to become slimmer and healthier. And, while most of us now realize that there are no magic bullets, its nice to know the little tricks that can help improve our success at losing weight and keeping it off. One study reported by the UK Tea Council examined the effects of caffeine and green tea on weight loss and maintenance to see if either substance could provide benefit in losing weight and keeping it off. The study evaluated 76 people who were either overweight or moderately obese. During the study, participants were placed on a very low calorie diet for a period of four weeks, after which they were placed on a weight maintenance program for three months. Some of the participants consumed caffeine and some did not. During the weight loss period, the subjects lost an average of 5.9kg. Those who consumed caffeine lost more weight than those who did not. They also reduced their fat mass and waist circumference more than those who did not consume caffeine. During the weight maintenance period, all of the subjects received either a green tea/caffeine supplement or a placebo. They were instructed to continue their normal caffeine consumption. During the weight maintenance phase, subjects who took the green tea/caffeine supplement continued to lose weight, even if the only caffeine they consumed was in the form of the supplement. Those who were high caffeine consumers did not see a significant effect from the green tea/caffeine supplement over what they were already experiencing from their caffeine intake. This study showed using green tea can be an effective way to help you lose weight, even without additional caffeine consumption. This is important news for those who wish to lose weight, but have difficulty with caffeine. Because green tea is much lower in caffeine content than most other caffeinated beverages, it is better tolerated than many other forms of caffeine. For those who do tolerate caffeine well, nearly any caffeinated beverage seems to help you lose weight. We have just begun to learn the health benefits of green tea, and more research is needed before we can have irrefutable evidence of exactly what benefits it provides and how. But, in the meantime, there is a lot of anecdotal evidence that suggests that green tea offers many benefits both in the area of weight control and other health issues. In other studies, green tea has been shown to regulate blood sugar naturally, which could be of significant value in the fight against obesity and diabetes. Those whose blood sugar is out of control often have trouble losing weight and are often pre-diabetic, meaning that their blood sugar numbers are high, but not high enough to be classified as diabetic. If green tea can help regulate blood sugar, it may help those who are overweight and those who are pre-diabetic get their blood sugar numbers under control without medication. Green tea also has been shown to reduce the risk of cardiovascular disease, another illness that often plagues those who struggle with their weight. It appears that green tea reduces the health problems associated with a high level of LDL cholesterol, one of the most significant factors in heart disease. LDL cholesterol is the bad cholesterol that turns into plaque and sticks to our arteries, causing narrowed arteries. Narrow arteries mean restricted blood flow, which increases the risk of heart attack and stroke. Green tea appears to prevent the LDL cholesterol from hardening; the process that causes it to stick to harden and stick arterial walls. If the LDL cholesterol cannot harden and stick to the arterial walls, then it does not pose the threat that it normally would. Another important possibility that green tea may offer is the ability to prevent some forms of cancer. This also is good news for those struggling with their weight, as the overweight are at a higher risk of many forms of cancer than those who maintain a normal weight. Green tea has been shown to reduce the risk of breast, prostate, digestive system, lung and pancreatic cancers. We know that, in particular, the overweight are at a higher risk for breast and digestive system cancers. If youre struggling with your weight, theres no substitute for a healthy diet and regular exercise. Only consistent effort to eat a healthy, low fat and high fiber diet along with an exercise routine you can stick with will provide long term success in maintaining a healthy weight. However, understanding the tips and tricks that can speed your metabolism and burn more fat can help you reach your weight loss goals more easily and ensure that the excess weight is gone for good. Jon M. Stout is the Chairman of the Golden Moon Tea Company. Golden Moon Tea carefully selects the finest rare and orthodox teas, which are processed slowly and handcrafted with extreme care. At their website, you can learn more about their current tea offerings, including their exceptional green tea, white tea, black tea, oolong tea (also known as wu-long and wu long tea) and chai. Visit goldenmoontea.com for all details concerning the Golden Moon Tea Company’s fine line of teas. Article Source: http://EzineArticles.com/?expert=Jon_Stout http://EzineArticles.com/?Green-Tea-for-Weight-Control-and-Maintenance&id=382688 buy phentermine cod buy phentermine no prescription needed order phentermine 37.5 mg buying phentermine online

By William Lezubski With more people turning to online dating every year, it’s only fair to say that Yahoo personals is rising to be one of the most successful dating services on the Internet today! Why are they becoming the best service for single people looking for that special relationship? It’s simple: they have designed their personals to have straightforward features for people online so they can find dates quick and easy! When you first arrive at the Yahoo dating site, you will see they provide several member options that are sure to fit most single men and women’s needs. Take advantage if they’re providing Yahoo free services; this is a terrific opportunity to get familiar with their popular features. They will allow you to search the personals free, create a free profile, and read tips on how to create ads and how to post them, as well as how to use the valuable chat feature. Once you’re comfortable with all the fun and easy options, the next step is to decide how serious you are in finding people online for dating. This will help you determine what type of Yahoo services are right for you. You may want to ask yourself if a standard personals service is sufficient, or do you want to go for it, and get the advanced matchmaking option that gives you access to communicate with email, messenger, video, voice, and also an added feature to put your photos on the Internet. The search tools don’t stop there! Yahoo also provides a personality test that enables you to get a better quality match. With this option, you can be sure that the searches are deeper and more qualified. What is incredible about the Yahoo service is their attractive membership pricing! For most, if not all the people out there interested in meeting someone special, you will find their extraordinary price to be equivalent to only a few fancy cocktails at your favorite bar, nightclub, or local pub. Whether your desires are to meet new friends, find love and romance, or develop long-term relationships, the Yahoo tools for online dating are definitely an option to consider. About the author: William is the owner and the author of Intimate Adult Dating Web Site available at http://www.intimate-adult-dating.com Article Source: http://EzineArticles.com/?expert=William_Lezubski http://EzineArticles.com/?Yahoo-Personals-Offers-a-Great-Way-to-Meet-and-Date-New-People&id=43996

By Elizabeth Morgan Nail fungus is also known as Onychomycosis or Tinea Unguium. The nail fungus is made up of tiny organisms, which infect one’s fingernails and toenails. By nature, nails are very strong and highly resistant to infections of any kind. They serve as effective barriers against all kinds of fungi and infections. However, in the event that a fungus manages to infect the nails, the resistant nature of the nails acts against the infected person and it becomes very difficult to treat the infection. The nail proves to be a very safe place for the fungus to grow and increase the infection, which is why it is very hard to reach and stop the infection. Toenails are more likely than fingernails to have the nail fungus growing in them, because socks and shoes keep the toenails warm, moist and damp, which is the ideal condition for the fungus to grow. At first, the fungus affects the base and the edges of the nail, making it red and itchy. As the fungus grows and spreads around the nail, the appearance of the nail entirely changes. The nails become yellow-green or even yellow-brown and may also develop white spots. The nails become thick and the person may experience some pain, around the flesh surrounding the nail. Nail fungus can be contagious and thrive particularly in places such as shower stalls, locker rooms and bathrooms. It may also be passed on through nail filers and nail cutters. The fungus can also spread from one nail to another. Although there are many topical creams available in medicine shops for the treatment of nail fungus, the best treatment is prevention. One should take good care of their nails and their feet. Washing hands and cleaning the nails regularly is another effective method. Also, wearing clean socks and shoes, washing one’s feet regularly and keeping them dry and ventilated will help in the prevention of nail fungus. Nails provides detailed information on Nails, Nail Salons, Nail Care, Nail Art and more. Nails is affiliated with Make Up Tips. Article Source: http://EzineArticles.com/?expert=Elizabeth_Morgan http://EzineArticles.com/?Nail-Fungus&id=405315 intense orgasams male infertility vitamins what can i use to make me ejaculate more sperm ejaculate more semen

By Bill Dueease buWhy are so many people unhappy in their work situation? Why do people, who are successful at one career, have such difficult times coping with their new career? These problems frequently occur, because conflicts exist in their work relationships. Relationships between you and your work can also be considered the “games of work.” Games have basic rules to play, which require specific skills to succeed at playing. People win at the games they play when they achieve the game objectives and by operating within the rules of the game better than others. The “games of work” also have objectives and basic rules that must be followed to succeed. There are many different sports games and the objectives and rules are different for each game, sometimes dramatically so. There are three fundamental “games of work” that define the different relationships people have with their work. Yet, very few people who participate in the “games of work” understand the objectives, the rules, or even the game they are playing. Consequently, if they blindly operate under different rules, methods, and purposes than the conditions their work relationship (game) requires, they are bound to create conflicts. These conflicts result in serious stress and very poor success rates. For example, if a fully uniformed football player clamors onto a tennis court and operates under football rules with football skills by trying to tackle his opponents, he will create considerable conflicts and will undoubtedly fail at the game of tennis. The first step to succeeding at the “games of work” is to understand the objectives and rules of each game. The second step is to determine which game of work you are currently playing. The next step is to either adjust your work purposes and behaviors to suit the game you are playing or switch to the game you are best suited. Rules to Follow to Succeed at each Game of Work Lets discover the rules that must be followed to succeed at each Game of Work. They are strikingly different. 1. Bureaucracy: Virtually all government and most corporate work relationships fall under this game of work. The rules of the bureaucracy game that participants must follow to succeed are as follows: A. Do what it takes to protect or expand their positions. B. Divert responsibility, and take credit for desirable results of others whenever possible; C. Attend to the wishes and desires of those who make decisions about promotions, salaries, and work positions first and foremost, even if it means placing the success of the organization a distant second. D. Recognize how little, if any, control they have over what their jobs will be and that they have little, if any job security. E. Recognize that they are compensated for basically showing up. 2. Partial Entrepreneurship: Commissioned salesmen, multilevel marketing members, franchisees, most professional sports players, and real estate agents operate within the game of Partial Entrepreneurship. The rules of the game that partial entrepreneurs must follow to succeed are as follows: A. Take responsibility for work performed and the results achieved in their specialized fields of work, but not for the total business, even though they frequently work within the umbrella of a larger organization. B. Focus their energies on performing in their chosen fields and much less on the wishes of any possible superiors, or to extracting favors from subordinates. C. They are compensated based upon the quality and quantity of the results they produce within their chosen areas of responsibility. D. They have more control over what their jobs will be and they have much more job security. 3. Business Ownership: Anyone who has controlling interest (and many times non controlling interest) in a business plays by this “game of work.” The rules of the game that business owners must follow to succeed are as follows: A. Take full responsibility for their work performance and the success of their business. B. Learn to pass on as much credit as possible. C. Focus their energies first and almost exclusively on the success of the business D. They have full control over what their jobs will be and virtually total control over their own job security (whether they know it or not). E. They have no one in the organization to take orders from or to indulge, and they do not extract personal favors from subordinates that hinder the success of the business. F. They are in essence, compensated only from the profits of the business. Conclusion Once the above rules are understood, it becomes easy to recognize how important it is to play by the rules of the “game of work” you are participating in to succeed. For example, you will clearly struggle if you play by the rules of a bureaucracy, when you are operating as a business owner. The conditions and rules of each of the three “games of work” do not change. Either you change to match the game, you are playing or you find and play in the “game of work” that best suits you. Michael Jordan, one of the best basketball players of all time, could not translate his huge basketball knowledge and skills into a successful baseball career. He proved that the knowledge and skills needed to succeed at the game of baseball are much different from those needed to succeed at the game of basketball. Yet, he thought he could easily master baseball, because he had been so good at basketball. And when he returned to basketball, he had to work extra hard to re-sharpen his basketball skills to his previous levels. Likewise, the knowledge and skills needed to be a successful Bureaucrat, Partial Entrepreneur, or Business Owner, are much different from each other. What work game are you participating in and are you playing by the appropriate rules? Provided as an educational service by Bill Dueease of The Coach Connection. You may receive a free copy of the article Get Your Ideal Position: Go to Play Every Day by contacting The Coach Connection at 800-887-7214 or 239-415-1777 or coaches@findyourcoach.com, or at http://www.findyourcoach.com Article Source: http://EzineArticles.com/?expert=Bill_Dueease http://EzineArticles.com/?How-to-Improve-Your-Work-Situation&id=47503